As an artist, you already have enough on your plate. Advertising your work and planning your career you’ll need to pay attention to standing out in a competitive market. In the highly ambitious world, it has become a necessity to focus on personal branding for art teachers. Personal branding for artists is how you want your audience to perceive you and how you promote yourself.
In the art field, personal branding is nothing but a way of translating your values and interests. Figuring out your branding is unraveling your way to communicate with your audience. Are you approaching them as a creative peer, an educator, a potential collaborator, or a nobody? Yes, an artist can be a nobody too.
Your work and way of promotion will reflect your personal branding. It’s your personality, skillset, and values that should be attributed to your name whenever anyone hears it. If branding is done right, you can deliver the right image, and if not then let it grow chaotically on its own.
Ways to Stand Out From Competition
With the rise of online commerce, every retailer now is offering digital interaction in addition to traditional methods. This has opened huge opportunities for everyone on a global scale. The sheer scale of competition and marketing are the main challenges when trying to stand out in a competitive market as an artist. Although these are valuable elements to look after, you first need to be able to grab the audience’s attention in order to sell your art.
Know the competition and Audience
Research your direct competitors thoroughly and their ways of branding and market positioning. What channels are they using and through which are they having the most success? The next thing to note for personal branding for art teachers is you can’t sell to everyone. Identify different characteristics of your audience – their age, interests, gender, shopping preferences, geographic location, and et al. You can also consider the base of the customers who have already shopped with you in the past.
Personalize the Offers
Now that you know your audience, you can create customized offers. Take a client-focused approach according to their interests and preferences. Customizing offers will help you find clients who’ll pay a justified amount for your collection.
Progressive consumers expect the provider to be active with at least some trends in the market. Maintain your social and online presence and exhibit a degree of social responsibility. Customers will always look for online reviews of your work. Whether you have a website or listed your name on Google Business monitor all the reviews you’re getting. Additionally, ensure that you handle negative reviews gracefully related to any of your work or services.
How to do Personal Branding
As discussed already, personal branding for art teachers is a way to stand out in the market. We get it, being an artist you can’t bound yourself to think and work in a certain fixed way. Art is something that one can only perform through their inner voice. However, branding your artwork will help you get noticed and attract better opportunities.
Identify Your Teaching Values
Your work is a reflection of your values. Envision your teaching values – care, compassion, tough love, teamwork, or loyalty. These themes would be the thread in all your work and communication. Are you enthusiastic about your work? Are you a lifelong learner? Do you have the passion to inspire others? At the end of the day, what’s more important to selling your work or bringing something to a new society?
Brand Yourself as an Artist
Establishing yourself as an artist is not something that’ll happen in one night. It will happen overnight, but only after the efforts and practice of years. You’ll need to dig into your artistic personality to find your quirks and qualities. These characteristics will be known as your selling points. When it comes to art, it’s always something unusual that’ll help you sell and become famous. It is considered one of the most important aspects of personal branding for art teachers. Never hold yourself back to express your thoughts and values.
Find Your Art Niche
There are no rules in art. There’s no universal recipe or a blueprint plan. However, some good practices shared by expert artists can help you ignite the power inside you as an artist. Finding your niche is one such practice when trying to stand out in the market. Deciding to be an artist is good, but what kind? A painter, sculptor, performer, or photographer? To reach the highest of your senses avoid overly restricting yourself. But it is important to narrow down your focus to find out what you’re best at.
- Recognize your skills and passion
- Analyze the market for your niche
- Identify your competition
- Convey your thoughts and message
Enhance Your Team Performance
Take any business, from the start and end your team members are the gems that you’ll collect over time. To help you enhance your team performance while improving your management, we have an excellent tool for you. Picktime is a simplified cloud-based appointment scheduling software for art classes.
From sales to reporting to team management to payment & invoicing, Picktime will manage it all. It’s an ideal solution for businesses that are looking to stand out in a competitive market and improve their customer relations. Picktime offers a customizable booking page with a unique URL and a book now button for your business website. It has a user-friendly interface that can be accessed 24/7 from multiple locations. There are no extra installations required and users can access it on any device.
Picktime offers real-time slot availability so that your students or clients can make bookings without any confusion or double-booking mistakes. You can conduct one-on-one or group sessions. It’ll send automatic SMS & email reminders of the bookings. Users can easily add the services and staff members and manage it all on one platform. Picktime reports & dashboards feature will give you insights into your business activities. Revenue, upcoming events, canceled appointments, and other business activities.
Online calendar (Apple/Google/Outlook), automatic timezone conversion, unlimited appointments, powerful integrations, recurring bookings, customizable emails, and the list is endless. With 24Hrs chat support, Picktime is here to simplify your life and your business operations. Sign up now for free.
Personal branding for art teachers is essential to stay recognizable in the marketplace. Personal branding is a bit of a topic that will require your undivided attention and time. The goal is more than just promoting yourself. It’s about elevating the way your potential clients perceive you and your work.